![]() ![]() Given the multi-billion-dollar funding shortfall for nature conservation, public support is crucial. Conservationists take advantage of these nonhuman celebrities to raise awareness about important issues and to seek donations to help save endangered animals. ![]() ![]() This narrow focus makes the most of popular fascination with large and cute creatures. The Earth is home to millions of species, but you wouldn’t know it from the media’s obsession with only a few dozen animals like tigers and gorillas. Can other less-traditionally appealing creatures do the same? The endangered blobfish, once named world's ugliest animal, has leveraged its unusual looks to win the Internet's adoration. ![]()
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